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Mobility Aftermarket Africa

Bosch in Morocco inaugurates its new headquarters in Casablanca

With an investment of approximately 15 million euros, the new headquarters will unite key business operations of Bosch in Morocco under one roof, accommodating around 190 employees responsible for various business divisions and corporate functions.

Morocco is rapidly emerging as a key growth market for Bosch in Africa

Offering significant opportunities particularly in the fields of hydrogen, mobility, and beyond

Bosch in Morocco inaugurates its new headquarters in Casablanca

On the event of the inauguration, Christian Fischer, deputy chairman of the board of management of the Bosch Group, states: “Morocco’s economic stability has contributed to the development of our business in Africa – together with our highly committed employees and our local partners and customers. We thank the government and the people of Morocco for welcoming us.” With a long history of doing business with partners in the country since 1958, Bosch in Morocco generated sales of nearly 100 million euros in 2023. The company is represented with all of its four business sectors in the country – Mobility, Industrial Technology, Consumer Goods, as well as Energy and Building Technology.

The opening of the Casablanca headquarters not only signifies Bosch’s commitment to Morocco

But also highlights its dedication to the environment

The technology company has designed an eco-friendly, and cutting-edge building that marks a significant milestone in Africa in its commitment to sustainability. This facility embodies innovation while reducing environmental impact. “This building is more than just bricks and mortar, it is a symbol of our commitment to our employees, the environment, and the future of Casablanca. We are excited to embark on this new chapter and contribute to a smarter, more eco-friendly tomorrow,” said Mehdi El Boury, representative of the Bosch Group in Morocco.

Located in the heart of Morocco’s economy, the new Bosch premises in Casablanca seamlessly blends innovative technologies with traditional Moroccan architecture, creating a visually stunning and functional space. The use of environmentally friendly building materials, such as compressed earth blocks and rammed earth, showcases Bosch's dedication to eco-conscious construction.

Additionally, the entire roof is covered with photovoltaic panels, using advanced sustainable technologies. The smart building also prioritizes user comfort, with features such as intelligent climate control and automatic lighting.

This building is more than just bricks and mortar, it is a symbol of our commitment to our employees, the environment, and the future of Casablanca.

Mehdi El Boury, representative of the Bosch Group in Morocco